Baltes Bits
Practical marketing tips and digital strategy, mixed with recipes, rants, and reviews
Bits are the smallest units of data. Alone, they may not be capable of very much. Their power comes when they're grouped. Most things in life are the same - music notes, ideas, people.
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Hi - I'm Beth, a pop culture-obsessed marketer living in South Carolina. In 2005 I took my psychology degree and promptly ended up in media/advertising. Something I never planned on but was always intrigued by. I wanted to be Holly Hunter from Broadcast News SO bad.
Wait - psychology. . .advertising? What about bits and data? That's right, I'm not a computer engineer. I don't even know how to code! I DO know that big ideas come from a lot of smaller parts and any good project - be it an award-winning marketing campaign or a drool-worthy meal - is built bit by bit.
